Easton Farm Park have refreshed their logo in order to strengthen their visual identity and give the brand a new fun look. Easton Farm Park have been welcoming visitors now for over 50 years and are one of the most important visitor attractions in Suffolk.
Old logo
Main Refreshed logo
Simple Refreshed logo
The new logo design is a simplified version of their original logo, dating back to the 1980s. We chose to just use the text from the logo in order to give it a simple, uncluttered, look which is clearer when used on adverts and social media. We also chose to remove the existing red oval which didn’t offer a friendly, inviting feel to the brand.
Examples of the main simplified logo
New Brand Colour
Once the decision had been made to drop the red oval, it was a great opportunity to look at a more appropriate and considered brand colour. With Easton Farm Park’s extensive work in conservation, we thought this should be reflected in the colour and the obvious choice was that of the cornflower, an increasingly rare plant only found in the arable fields in Suffolk and Surrey. The colour of the cornflower is a magnificent and quite unique blue, ideal for the Farm Park. We developed a colour palette based around the blue, its a green for contrast and a darker blue to be used when appropriate.
Examples of the main logo and the new brand colour
A part of the original logo was the Suffolk Punch character. As part of the international breeding programme, the Suffolk Punch has been very important to Easton Farm Park for over 50 years with the farm helping to keep this magnificent breed alive. (Did you know, there are more rhinos in the world than Suffolk Punches?)
When used on the Farm Park marketing material, the simplified version of the logo works well as it is supported by the farm characters.
Social Media posts showing examples of the new bespoke Easton Farm Park typeface and how this can bring all marketing elements together
Easton Farm Park Logo Typeface
Along with the logo, a unique typeface has been generated from the characters used within the logo. This will enable all future marketing material to have some consistency, irrespective of the style used. With so many activities and events happening at the Farm park, it is a great way to bring all the elements together.
If have a log that you feel could do with a refresh but really don’t want to do a complete redesign, then get in touch and I can send over some ideas of how we can use the existing elements, but make them work for a new generation.
