Over the last 25 years I have helped many start ups and established businesses with their brand , creating visual identities that stand out.
I have developed a reputation of helping companies find their voice. I working alongside business leaders and marketing teams to guide and advise and convert good ideas into workable, effective designs.
Stand out and usability
Great brand development requires a good understanding of not only the business, but also the people behind the business. I become part of the team, exploring their vision and motivation in order to provide a brand which works. Brand development is not just about delivering a brand identity that looks great, it also has to be functional. The limitations as well as the strengths of the individuals will impact the visual identity and it is important to understand how any brand identity is implemented.
I work to bring everyone on board and make them part of the conversation. Together we research, scrutinise, and examine different approaches. We then develop ideas and create a brand which everyone is proud to part of.
Start up brand development
Many new businesses have benefited from my help. I guide them as they explore who they are how they want to be seen. I recognise how important this early stage is to the success of a business. Start Ups have enormous pressures on them and they need to find the right partner to aid their brand development. Budgets can be tight, and as an independent designer I can help keep costs down without having to compromise on quality and substance.
Helping companies grow
Much of my work is helping companies develop their identities to meet new challenges. This can be from a top down brand review to a simple tweak to get a brand fit for the new digital world. Examining current material and possible new touchpoints, I help explore how your brand works.
Brand development projects
If you are a start up and need advice, or a company looking to see how they can do things better, get in touch and I’ll be happy to discuss how I could be of help.