Image Retouching
Image retouching a service that takes a digital asset, such as a digital image and manipulates it in a way which makes it fit for purpose. This can be to amend an old image and change various incorrect or out-of-date elements, to take a stock shot and edit it to make it perfect or digitise and old print and fix any imperfections.
I also provide a product visualisation service, where we can take a design and turn it into a 3D model to use in marketing material or a presentation.
Photoshoots – Photo Retouching
How often have you spent serious money on a photoshoot for your business premises, people or products only to find they become redundant because of of something trivial, such as a change of logo, shirt colour or background. Rather than commit to a new photoshoot we can often spend a little time and retouch these images and extend their life.
Image retouching will also allow for changes to be made to the final product. Often, photoshoots will use samples which can differ from the final items and we need to change these before they are shown to the public.
There are also times when even a photoshoot will not provide the perfect image. Using image retouching we can create the desired effect post-production, saving time during the shoot.
Being able to quickly change the colour of a product not only helps when introducing a new line, it can also be used to explore interest in a colour prior to bring it into production. Clever use of these images in social media will establish the interest and help guide the buyers to provide relevant products for their customers.
When the GDPR regulations came into force, I spend many an hour image retouching where a old colleague or customer had withdrawn their permission to use the image in marketing material. Rather than spend time and money organising a replacement image, it was often simpler to edit the shot and remove the person in question and even replace them new personnel.
Image Retouching and Visualisation for Presentations
Do you need help to communicate your ideas? If you have an important presentation to deliver, consider exploring how I can help visualise future products and theoretical concepts and bring them to life. Having a visual representation of your concepts can often be the difference between success and failure. Being able to see exactly how a new concept will look positively influence the decision makers, many of which will not have the ability to ‘see’ your idea. A good concept visual will also make your life considerably easier as it can describe the idea without the need for a lengthy description.
These visual can also provide an extra function. Clients use these visuals in order to brief third parties such as shop fitters as to how they want the final project to look and it allows for a more accurate costing.
Image Retouching for Stock Photography
The rise of stock photography has had many advantages for small and medium businesses. It has allowed access to reasonably good quality images for a very low price. Nothing with replace a good photographer and a well executed photoshoot, but unfortunately this is sometimes beyond the project’s budget. Stock images give businesses the ability to add interest and colour to the simplest marketing material. The major disadvantage is having to make do with the limited options available. The better option can be to use a stock image, but edit it to add extra detail or change elements to make it ideal. Image retouching stock photography can be a simple task, so get in touch and I’ll be happy to talk you through how feasible the changes are and if it would make financial sense to edit and stock image over commissioning a photographer.
3D Visualisation
When a product is due to go into production, we often have the issue that the printed support material is needed before the product is available. Using the designs, we can use 3D modelling software to build an accurate representation of the final product which can be used.
The advantage of using 3D software is that the final image can be exported at any angle and can quickly be amended should the final artwork change.
