Good, creative social media design is more important than ever on today’s over saturated social media platforms. Well planned campaigns will often miss their audience due to poor execution. I help individual businesses and marketing agencies produce engaging and creative graphics to support their social media marketing activity. These can be stand alone social media campaigns or as a wider project to support offline marketing campaigns.
Well designed social media graphics will help provide a connection between the social media accounts, your website, digital marketing and any printed material. This provides a combined, effective visual message across all media making the overall campaign much more effective.
Creating stand-out graphics is only one aspect of a great campaign. Technically it is important to produce social media design graphics with each platform in mind. Taking account of safe areas which will not display on mobile devices, illegible text and incorrect ratios are all common pitfalls which hamper a good campaign. Understand what works well on each platform and making sure it is correct all add up to ensuring your message reaches as many people as possible.
It is also very important your social media activity reflect your main brand visual identity and values. I will help add creative touches to make sure the audience understand exactly who the campaign is for and associate it with the brand. I can also help produce strategic brand awareness graphics which help promote the brand rather than any specific tactical campaign. Check out a social media graphic case study here, showing different static and video tactical campaigns for a Suffolk attraction.
Do you think your online campaigns would benefit from solid, creative social media design? Give me a call or email me for more details on my work and how I can ensure all your hard work doesn’t go wasted because your audience are not engaging with your visual content. As a designer that works across all media, I can make sure your campaign looks great everywhere.