Creative Marketing Ideas
As a freelance designer I am often hired for general creative marketing ideas and concepts as well as creative design. Working independently or part of a larger marketing team I help marketing professionals in developing ideas and concepts. This can be with the initial origination of campaign ideas based on a brief, or helping take an existing idea forward and bring it to life. It can be beneficial having a creative thinker capable of visualisation on board. This is because many people struggle to picture an idea without literally seeing it in front of them. Having spent many years helping to communicate ideas to clients, my involvement will always bring teams together and make sure they are all seeing’ the same concept.
Great creative marketing ideas can form from the strangest places. With lateral thinking methods I can help the team expand their ideas beyond the obvious and add some individuality to the campaign. Using a freelance creative designer will help crystallise these ideas into something practical and usable as a campaign. We also join the dots and see how much further that idea can go as part of a more wide ranging campaign.
I can also help with research and audits to help inform brand strategy and tactical campaigns. This can be by researching competitors and helping decipher their concepts and what they are trying to achieve, helping brand managers and marketing teams understand threats and opportunities.
As most marketing teams are desperately short of time and resources, I can also help project manage marketing activity. As a freelance designer I’m experienced in all aspects of the marketing process so can accept those responsibilities on behalf of a marketing team.
If you would like to discuss how I could be of help to you and your team, please get in touch. I comfortable working onsite as part of the team or remotely and have knowledge of most project management systems and reporting software.