Online Advert and Digital Marketing Design
As with traditional print design, digital marketing and online adverts need to engage, inform and solicit a response, all in a fraction of a second. With limited screen space, an online advert design needs to work even harder. It is important that the principles of great advert design are followed through online. The advert needs to be clear and precise with a definite call to action. When executed well, online advert design can be an important part of your marketing strategy and has the added advantage of having analytics to identify results.
Digital marketing needs to be technically correct. Understanding and interpreting the specification provided by the site on which the advert will appear can be difficult. Limited sizes and file types differ between sites. As a freelance digital designer, it can help to pass this communication onto someone who understands and can communicate with the marketing teams to make sure you are maximising the potential available. Can we use animation? Can we add tracking codes? Let me discuss the options and advise the best way forward.
Reflection on Digital Marketing Campaigns
Digital marketing campaigns are great because they produce specific data on clicks and engagements. Once the advert has run, we can sit down and look at the data available and see what worked and why. We can devise AB testing methods to explore different options and see how different visual and copy approaches effect clicks and contacts.
Email marketing is a cost effective way to communicate directly with customers. With the great analytics email marketing provides, you can track, reflect and tweak your digital marketing strategy to make it even more effective.
I help design engaging email templates that help give your marketing campaigns credibility and look professional. The emails should not only inform, but look attractive and give your customers a real understanding of your brand.
Using online providers such as MailChimp and DotMailer are a great way to send email marketing.These systems are a great way way to collaborate and my involvement can vary. Depending on the technical abilities of the client, I can help set up the account, provide a set of templates to use or even manage their account for them. I have trained many clients on how to use MailChimp, leaving them to use the templates and manage their own account.
Search Engine Optimisation SEO
All my sites are built with SEO in mind. SEO is an integral element of a successful web project.
As a front end designer I specialise in great looking sites that engage the user. I also deliver sites with SEO in mind. This is either to allow clients to impliment their own SEO strategy or I work alongside SEO specialists to offer an SEO service.
As part of my website design service I offer basic training in SEO best practice. This give my clients an understanding of how SEO works and how they can optimise their sites. We discuss the importance if well structured content and the range if other tasks which are required to aid good results. I help to de bunk many SEO theories and speak to clients in a way which they understand. Many tasks can be undertaken by the client without the introduction of SEO specialists. If however we want to expand beyond those abilities, I help clients speak to SEO strategists in way that everyone understands what is expected and if the strategy proposed provides value for money.
Website design example for a London based supercar hire website. The client has a good understanding if SEO and we work together on creative SEO campaigns and site updates. The website is designed with SEO in mind in order to help mitigate some of the costs from their PPC campaigns. To see the SEO case study, click here >