Bespoke Website Design for Supercar Hire Experts

September 28, 2019
All News, Digital Marketing, UX UI Design, Website Design

Bespoke website design project for PB Supercar Hire, experts based in central London. The website showcases the fleet of amazing supercars and communicates the different hire options.

Each car has a simple table which clearly communicates the prices and the car specification. The price options include a mixture of daily, weekly and even monthly options, so it was important the customer be able to see how the price reduces based on the length of hire.

Bespoke Website Design
Homepage shown on desktop and mobile

There is also an option for a short term lease for those who require the car for a longer period of time. These prices have been separated into a different section. This was not only to make the pricing easy to differentiate between short term and long term hires, but also to help with the SEO (Search Engine Optimisation) of the site. In using a different section, these pages can directly target keywords associated with short term leases. Working closely with PBSH, this has been continued over the entire site to use each page to target specific searches for that supercar. This helps mitigate some of the cost from their PPC (Pay Per Click) campaigns by boosting organic traffic from SERPS (Search Engine Results Pages).

Bespoke Website Subpages
Subpages showing information layout

The bespoke website design is based on HTML and PHP. In order to collect enquiries, the site has a bespoke PHP CMS (Content Management System) added.  This collects the customer data, including which car they have requested the information from. It also provides this data to PBSH as a downloadable CSV file for them to use off-site. This enables PBSH to add customers who have requested news on offers to be added to their email database. The data can also be used to check on car performance and customer rental frequency.

Bespoke SEO website pages
Bespoke pages targeting different keywords for SEO purposes

Do you have a website that needs to display information in a simple, easy to digest manner? Taking a look at how the information is communicated is very important to how many enquiries your website generates. If you would like to know more about this project, or bespoke website design case studies, please contact me.