Packaging Design

With over 25 years experience as a freelance packing designer I have built up an extensive portfolio of packaging design projects.  These range from simple trade pharmaceutical packs to more complex and creative retail packing. I’m able to take a brief, often the most basic scribble, and develop an engaging, effective and technically correct concept and design. I can then take the final design through to artwork and with experience dealing with packing printers, I can make sure the final packaging project is completed smoothly and without hassle.

consumer packaging design for veterinary pharmaceuticals
Consumer range of packaging for veterinary pharmaceuticals VetPharm UK - now Bimeda US. Mixture of single colour and full colour print process.

Packing Design Concepts

I sit down with clients and discuss their vision and expectations for their project.  We work together to understand the design, the brand, the market and how the packaging needs to work.  How is being used? How is it being stored and transported?  What messages need to be visible when on the shelf and how do we make people want to pick it up?

3D Packaging Design Visuals

The creation of digital 3D visuals helps demonstrate the end product to the client and also provides and important tool in being able to communicate the printer.

I can also help produce physical demonstration versions which are a great way to iron out any usability issues.  These can also be used for exhibitions and sales meeting to test out opinions prior to committing to an extensive print run.

Brand product packaging
Organic seed packs and cookie and coffee packaging design

Packaging design cutter guides and technical data

Being able to interpret a cutter guide or printer’s net is essential.  Mentally visualising a packing design project and it’s relationship with the end user is a crucial skill for a packaging designer.  From here we can work within any limitations the physical pack presents to ensure the design fits the space and is orientated correctly.

Working with the Packaging Printer

Good communication between all parties involved in the packaging design project is vital.  It is important that as a packaging designer I’m able to speak to the printer in way that they understand to ensure the end product is exactly how the client envisaged it. Recognising how the packaging printer need the files set up and working to their specifications will save time.

Do you have a packaging design project? With my extensive skills in all areas of design I understand the brand and the relationship between customer and product.  I’m able to bring these extra skills into my packaging design work giving my clients a design which not only looks great, but also adds something extra to make you stand out from the crowd.

Firework Pack Design for Suffolk and Norfolk based company
Packaging for Trafalgar Fireworks, including counter display units andfoil printing

For more information on the Trafalgar range of products, please check out the packaging design case study here >

Christmas Product Packaging
Frosts Christmas product packaging including gift voucher box and confectionery packs
Bambase packaging design
Packaging design for Bambase, natural bamboo yoga wear. Packaging completed on fully recycled material
Product shop designs
Product packaging designs for sale in the Easton Farm Park retail shop
VetPharm pharmaceutical veterinary packaging design and artwork
Multi-lingual packaging project for veterinary pharmaceutical company based in Hadleigh Suffolk
Packaging box and sack design
Consumer packaging design for Suffolk homewares company based in Aldeburgh
Chilli Farm bottle packaging
Bottle label designs for range of chilli sources for a Suffolk based producer
Anti bacterial packaging design and artwork
Packaging for Anti-bacterial range of consumer products

These projects represent just a selection of my work. For rights reasons and confidentiality I do not show any of the work completed on behalf of marketing agencies or marketing consultants. If you would like to discuss these project and see more examples, drop me a line and we can get together.

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