This highlights a fun Christmas Packaging project for an East Anglian based supplier of herbs and spices. As part of their Christmas Range, they developed a cute Christmas cracker style pack for sale in farm shops and food courts. A simple, low cost item that is so important for these retailers, they can be easily merchandised in the food section, displays and even at the point of purchase.
Designed to be easily differentiated, they use bright, bold colours, but still feel appropriate for this time of year. The front displays the product name in a traditional style label with a hint of a ribbon. Using the six sides of the cracker to our advantage, we are able to separate out the logo, the name and the ingredients, giving each element space to communicate. The background uses traditional Victoriana style line illustrations hinting at the mix of spice within the packs.
Initial artwork for the Christmas packaging. This shows the space on the labels for ingredients, barcodes and mandatory information, such as name of manufacturer, date, batch numbers etc.
Christmas Packaging Design Example
Above shows the original design visuals and additional examples of labels for the extended range. Getting the Christmas packaging right for your seasonal projects is so important as they will be fighting for shelf space before we even get to whether the customers will find them appealing. These strong, simple, but timeless packs have proven to be hugely popular for those browsing farm shops looking for low cost items for gifts. The product itself is ideal, as it embodies great Christmas traditions of celebration and togetherness, but also has a long shelf life, making the perfect gift.
Please check out some other packaging design examples here, or get in touch if you have a specific packaging design project and I can send you examples of previous work.
