This branding project for TWP Designs, a local Norfolk based refurbishment company, was designed to provide a consistent and targeted approach to all their offline material. They found their ad-hoc approach to document production was presenting them as disjointed and disorganised. They were also aware that a number of their clients didn’t actually understand the services they offered. For example, some customers would employ them to refurbish hotel bathrooms, not aware that they were able to offer a complete refurbishment service.
We started by assembling all offline material, which the customer would see, right down to the most basic of documentation. We then experimented with various ideas to bring all these elements together. The brand colour combined with a simplified logo gave the identity a vibrant, strong style. Choosing to use this colour made it a lot easier to set up internal systems which everyone could adhere to. There were a set of corporate guidelines that allowed them move away from the brand colour, but only for specific purposes.
As well as the visual style of the new identity, we also introduced a word cloud to each document. This gave us them opportunity to highlight other services to customers.
The new visual style gave the business a way to communicate to their customers in an effective, rational way. It gave the company a more dependable feel, especially important in a sector that demands a real eye for detail.
Do you have a business that needs to look at how it presents itself? I have other examples of this type of branding project, some of which for confidentiality reasons are not show on this website. Get in touch and I can discuss this, and other branding projects completed on behalf of creative agencies and marketing consultants.