Brand Design for Rugby Sports Academies

Brand design for PSA Academies are UK, French and Irish high performance rugby academies. With globally recognised management and coaches including French rugby legend Philippe Saint-André, they provide the next generation of rugby players a unique and transformative experience enabling them to take their skills to a whole new level. In order to help communicate their forward thinking vision, they to totally rethink their visual brand.

We designed a new logo and supporting brand identity. The new logo is designed to be representative of their core rugby business and be easily identified as a leading sports brand. As it was to be used on clothing and other apparel, the logo design needed to as effective reversed out of a single colour as when seen with the corporate colours.

The visual identity design extended into their offline support material such as documentation and training packs, as well as marketing material such as posters and leaflets. The visual identity was designed to give PSA Academies a dynamic, strong feel. Where possible we wanted to reduce the amount of images used on the material and just have the audience concentrate on a single hero image. The use of the striking diagonal shape was partly to help with the energetic design, but also to provide the hero image the most amount of real estate whilst still retaining the white space.

We have continued to develop the brand and have introduced a new website and pitch side banners. We have also introduced a green version of the logo specifically for the Irish audience.

The identity design has been very well received and it is especially beneficial that the target audience are utilising their team wear away from the academies building a strong following and brand recognition.

If you have a similar project where you need to rethink your brand identity, then please get in touch >>>