Category: Identity Design

The brief was to design a simple, text based logo for Kisra Clothing from No Balls which is easily embroidered onto bamboo garments. The logo had to be flexible and used in a variety of colours and finishes. It was also important that the logo be identifiable even at the smallest size as it was to be used printed on washing and care labels.

The inspiration for the logo is the human body and how the Kisra clothing compliments the natural shapes and forms.  The logo also looked great at different angles giving the design a different dynamic on the clothing.

Made from bamboo we also wanted the logo reflect the quick growth associated with the material. The logo design needed to look contemporary and echo the modern fabric, but not too ‘organic’. Customer feedback of the product resulted in a misconception the bamboo would degrade quicker than other natural fibres and for this reason we wanted the logo to have clean, crisp shapes to help communicate its technical nature.

As part of the project, the files were supplied to the client to enable them to send to their worldwide list of suppliers.

As part of the No Balls brand, Kisra Clothing is sold through their online shop and through a network of distributors. In order to reach the distributors No Balls produced a series of advert designs and attended trade shows with their trade show exhibition design.

For more logo examples, click here.  If you have a similar project and would like to talk to me about logo design, please contact me.

For rights reasons, the examples shown on this website do not include projects undertaken on behalf of marketing consultants. If you would like to see more examples, email me with the type of business sector you are in and I will be able to show these projects via email.

This branding project for TWP Designs, a local Norfolk based refurbishment company, was designed to provide a consistent and targeted approach to all their offline material. They found their ad-hoc approach to document production was presenting them as disjointed and disorganised.  They were also aware that a number of their clients didn’t actually understand the services they offered.  For example, some customers would employ them to refurbish hotel bathrooms, not aware that they were able to offer a complete refurbishment service.

Branding Project

We started by assembling all offline material, which the customer would see, right down to the most basic of documentation. We then experimented with various ideas to bring all these elements together.  The brand colour combined with a simplified logo gave the identity a vibrant, strong style. Choosing to use this colour made it a lot easier to set up internal systems which everyone could adhere to. There were a set of corporate guidelines that allowed them move away from the brand colour, but only for specific purposes.

As well as the visual style of the new identity, we also introduced a word cloud to each document. This gave us them opportunity to highlight other services to customers.

The new visual style gave the business a way to communicate to their customers in an effective, rational way. It gave the company a more dependable feel, especially important in a sector that demands a real eye for detail.

Do you have a business that needs to look at how it presents itself? I have other examples of this type of branding project, some of which for confidentiality reasons are not show on this website. Get in touch and I can discuss this, and other branding projects completed on behalf of creative agencies and marketing consultants.