Category: Identity Design

The new Patrick and Menzies logo was designed to take the business into a new exciting age of colour and interactivity.

Unusually for an opticians, the logo doesn’t use glasses as a motif.  At Patrick and Menzies, they believe eye care is so much more than which prescription glasses you need and wanted their brand to reflect this.  An overall approach to eye care, including the latest anterior eye imaging and retinal scanning techniques are seen as essential parts of a long term care plan.  They also use various colour tints (colorimetry) to manage migraine and glare sensitivity.

Some people when looking at the logo will see a cube, some a colour wheel, some 6 triangles, some the top of an hexagonal pyramid.  The motif is engineered to explore the individual nature of eyesight and how we all experience the world around us in a different way because of how we ‘see’.

Use of the colour wheel allows Patrick and Menzies to take individual elements and use it in a wide range of literature.  Many other high street opticians have attempted to base their brand around a particular colour. The colour spectrum is such a fantastic subject. The new logo celebrates this and how wonderful our eyesight is. Not limiting themselves to one colour allows the Patrick and Menzies literature to be available in a wide range of colours and be different each time the customer encounters it.

The use of colour also echoes a new trend with Patrick and Menzies customers with many now using the colour of frames and individual styling to make a statement.  Some colours will suit and enhance your look and the use of frame colour helps to enhance eye colour.

The logo shape and use of bold colours is also designed to engage children as Patrick and Menzies do a wide range of work with children and vision in learning.

The logo design process

We wanted to make the logo design project as fun and as engaging as possible for Patrick & Menzies. The business is lucky to have some very switched on and passionate staff, so it was important to include them as much as possible. In order to do this we produced a number of logo quiz sheets to get the staff thinking about logo design and corporate identities and what they feel works best. We canvased their ideas and this formed the basis of the brief.

A number of designs were produced and these were shown to the staff to gather their opinions. Various logos were then taken forward and shown in a number of different scenarios to see what we felt best suited the material and platforms. After a number of tweaks, we agreed the final logo and this was rolled out on various key touchpoints.

We enjoyed the fun nature of the final logo. It was designed to ask questions about vision and how we see things. Is it a simple coloured hexagon? Do you see it as a point viewed from above? Is is an isometric square? Whatever your first impression, it will then take on a different shape the more you look at it.

Do you have a similar logo design or brand identity project? Get in touch and I’ll happily talk though the process and how I can help.

The brief was to design a simple, text based logo for Kisra Clothing from No Balls which is easily embroidered onto bamboo garments. The logo had to be flexible and used in a variety of colours and finishes. It was also important that the logo be identifiable even at the smallest size as it was to be used printed on washing and care labels.

The inspiration for the logo is the human body and how the Kisra clothing compliments the natural shapes and forms.  The logo also looked great at different angles giving the design a different dynamic on the clothing.

Made from bamboo we also wanted the logo reflect the quick growth associated with the material. The logo design needed to look contemporary and echo the modern fabric, but not too ‘organic’. Customer feedback of the product resulted in a misconception the bamboo would degrade quicker than other natural fibres and for this reason we wanted the logo to have clean, crisp shapes to help communicate its technical nature.

As part of the project, the files were supplied to the client to enable them to send to their worldwide list of suppliers.

As part of the No Balls brand, Kisra Clothing is sold through their online shop and through a network of distributors. In order to reach the distributors No Balls produced a series of advert designs and attended trade shows with their trade show exhibition design.

For more logo examples, click here.  If you have a similar project and would like to talk to me about logo design, please contact me.

For rights reasons, the examples shown on this website do not include projects undertaken on behalf of marketing consultants. If you would like to see more examples, email me with the type of business sector you are in and I will be able to show these projects via email.

This branding project for TWP Designs, a local Norfolk based refurbishment company, was designed to provide a consistent and targeted approach to all their offline material. They found their ad-hoc approach to document production was presenting them as disjointed and disorganised.  They were also aware that a number of their clients didn’t actually understand the services they offered.  For example, some customers would employ them to refurbish hotel bathrooms, not aware that they were able to offer a complete refurbishment service.

Branding Project

We started by assembling all offline material, which the customer would see, right down to the most basic of documentation. We then experimented with various ideas to bring all these elements together.  The brand colour combined with a simplified logo gave the identity a vibrant, strong style. Choosing to use this colour made it a lot easier to set up internal systems which everyone could adhere to. There were a set of corporate guidelines that allowed them move away from the brand colour, but only for specific purposes.

As well as the visual style of the new identity, we also introduced a word cloud to each document. This gave us them opportunity to highlight other services to customers.

The new visual style gave the business a way to communicate to their customers in an effective, rational way. It gave the company a more dependable feel, especially important in a sector that demands a real eye for detail.

Do you have a business that needs to look at how it presents itself? I have other examples of this type of branding project, some of which for confidentiality reasons are not show on this website. Get in touch and I can discuss this, and other branding projects completed on behalf of creative agencies and marketing consultants.