The Zoological Society of East Anglia runs both Banham Zoo and Africa Alive. As part of a major fundraising drive following the COVID-19 lockdown, the ZSEA approached me to help with their ‘Be Amazing’ campaign. This campaign was designed to bring donors, ticket holders and fundraisers together to maximise their support.
As part of the campaign, supporters were encouraged to raise money for the zoo and ‘Be Amazing’. The funds would be used for the welfare and food for the animals while the zoos were closed to the public.
We used Givergy as the fundraising platform. This allowed ZSEA to run both donation pages and a competition pages. The competitions were all administered by the Givergy system giving the ZSEA the knowledge these were all covered by UK gambling laws and the winners chosen at random. For my part, I helped provide engaging graphics to support the competitions. These included some amazing people, such as people singing songs, ballet schools and local businesses donating prizes.
With so many organisations fundraising during this time it was important to the Zoological Society of East Anglia to look as engaging as possible. In order to achieve this, and to help with the overall delivery of the items we split each project into two options. The first was general support for those fundraising on the zoo’s behalf. For these we used a framework based around the ‘Be Amazing’ message. For more complex projects, we designed an individual treatment to reflect the target audience.
One example of the bespoke project design was the material targeting the schools in the local area. While in lockdown, pupils were invited to draw an ‘Amazing’ picture. Using the frames provided, the pictures would be entered into a prize draw to win a trip to the zoo for their whole class. We also printed the winning picture onto T-Shirts for the entire class. Not only does this help to raise funds, it also provides a great good news story to promote with the winning class. To support the campaign, we produced social media graphics and a downloadable entry pack.
If you have a fundraising project which needs professional graphics to help maximise its impact, then get in touch. I have plenty of experience in not only designing the graphics for events, but also running them so understand the pressures involved.