Case study for a charcuterie label design project including salami, pancetta and other cured meats. Dirty Dog Dorest cure their own meats from the HQ and supply many national and local restaurants. Using their own recipes and rubs, they have built a sold reputation for great charcuterie.
Dirty Dog Dorest also run their own mobile pizza restaurants where their customers can have their charcuterie on fabulous homemade pizzas. Being able us their own products is obviously a great way to keep costs down, but the quality of the product also adds to the taste and reputation of the restaurant resulting in many repeat bookings and great word of mouth recommendations.
Alongside their range of labels, I produced their brand design for use on their products and marketing material. For more details about the Dirty Dog brand design, click here >
Label designs for the salami range, pancetta range, coppa range and their ready sliced products.
The logo was designed to be used in multiple colours to allow differentiation of products and flavours. A colour pallet was developed to ensure the flavour combinations remain constant over the different style of products.
Charcuterie Label Design Colours
Charcuterie Label Design project colours – these were used on the products to reflect the flavours
Examples of the complete salami range showing the colours.
With the logo being designed to dynamically change colour to reflect the product, the colour of the product is the dominant colour and overpowered by any brand colours. Using the colour on the rear of the label as part of the ingredients/statutory information allows for more of the colour to be displayed, no matter how the products site, especially important given a lot of these products are cylindrical.
Examples of how the colours are used on the pre-sliced deli range.
If you have a similar food packaging or charcuterie label design project, please get in touch for more examples and inforamtion on how we can work together.
