This food vendor logo design project was a great example of someone who has turned their passion into a viable and successful business. Staring off as just a hobby of curing their own meats, Dirty Dog Dorest have now grown into a company that supplies many farm shops and restaurants with their charcuterie products and have now expanded to a high end mobile pizza restaurant.
The inspiration for the logo was the owners dog, an important companion and employee. The logo was designed to act a seal around the products as well being able to operate as roundel on it’s own for the main brand. It also had to be designed with the pizza restaurant in mind, so needed to be flexible enough to retain its identity with alternative text added.
Logo in use on a leaflet, business cards and T-Shirt
The logo and brand design was rolled out over a series of products, website and additional marketing material.
Above are the initial visuals. the pizza version of the Dirty Dog logo and the final set-up.
Food Vendor Logo Design Project
Alongside the cured meat products, Dirty Dog Dorset purchased a Streamline trailer and opened a mobile pizza restaurant. Using a special multi-pizza oven imported from Italy, they travel the country attending fairs, festivals, corporate events and weddings. As well as the food vendor logo design project, this is also example of vehicle graphics. Liaising the install team, artwork was produced based on Photoshop visuals which had been signed off by the client.
The logo was designed to be used a stencil as it was envisaged to be used on multiple colours and textures. It also gave us the opportunity to explore physically branding the logo onto wooden chopping boards and pizza stones in order to extend the brand into merchandising.
With the cured meats and pizza restaurant now successful it opens the possibility of having more trailers to extend the customer base and attend multiple events on the same weekends. This could be beneficial given the seasonality of the outside pizza offer.
For more information about the charcuterie product packaging and label design, click here >
If you have need for a freelance designer to help you with either a logo design project, brand development ideas or vehicle graphics, please get in touch,
