This retail brochure design project was produced to help help communicate product ranges to customers and highlight new lines. Rather than just a simple, and boring, listing catalogue, we designed this retail brochure to be engaging and different. Using POP-art as a theme gave us the exciting colour palette to mirror the ‘bang’ and ‘crash’ nature of the product lines and present the customers with something they will value and remember.
The retail brochure design still had to communicate all the vital information that accompanies such products, such as the NEC carton quantities, carton sizes as well as the basic information such as RRP and trade prices. In order to do this, a simple chart was included on each page which displayed the information on a consistent and clear manner.
Retail Brochure Design
The images are a combination of hand-drawn vector files and Ai generated images converted into vector illustrations. Using Ai allowed us to keep costs down as we didn’t have to rely on costly image libraries. The result is all material is the property of the client who is now able to use them across other marketing material, such as adverts and Point of Sale.
The retail brochure had a full print run and was sent to customers. It is was also made available as a digital download with links added to help customers navigate to the trade sales website. Each page had a simple logo section that allows the user to navigate to and from the contents page.
Feedback has been great and the brochure has achieved what we set out to do, be a bright, loud, instantly recognisable and most importantly, communicate the fun nature of the brand and the products.
The full brochure can be requested from Trafalgar Group Trading. If you have any questions as to the deign process, or feel your brand needs an injection of fun, then get in touch and we can chat about your retail brochure design.
