Now manufactured and shipped to the UK, the latest generation of this hugely popular product showcases this indoor fireworks packaging design project. Made in China for the UK based Trafalgar Group Trading, Indoor Fireworks have a long history of massive sales thanks to fond memories of gathering round the kitchen table and putting on a mini, indoor firework display.
The product itself has evolved and Trafalgar Fireworks have refreshed the contents to make it even more exciting and varied. These prove to be very popular in small to medium retailers as they can be sold without a firework licence. Larger retailers and garden centre chains have also seen success in stocking them,not only during peak seasons such as Guy Fawkes night or Christmas, but all year round.
This project is part of an overall ongoing refresh of the Trafalgar Group Trading products, which now include a massive range of sparklers, candles and even a unique Diwali firework pack.
This was a fun project to work on as it was the first time the inner products where to be contained within their own boxes. We therefore were able to design a pack that was bright and colourful, had some continuity between the fireworks but gave the products their own identity.
The inside of the outer box showing the different products.
Technically, this was a challenging packaging design project to work on as it was an entirely new box concept that needed to be managed between the UK based client and the Chinese factories. Various mockup were made to ensure the products would fit and the inner boxes would be secure. Each inner box also has its own legal specifications that needed to be added to the reverse. Firework warning labels, for good reason, have to be very precise, nit only in their content, but also their layout.
Advanced sales have been excellent, with over 75% of the stock sold before the product even reached the UK. Many reprints and more variations will follow.
Fireworks Packaging Design
For more examples of the latest firework packaging design projects, check out the candle and sparklers or the new Diwali packaging
