This Retail Packaging Design case study highlights a number of the latest products produced for Trafalgar Group Trading, an East Anglian based company that manufactures and imports gift and novelty products throughout the world.
The Range of celebration Numbered Sparklers. Each number also has silver block number as a special process, making these a challenging 5 colour artwork project.
Many of these products have complicated cutter guides and box specifications making them a fun retail packaging design challenge. It has also been enjoyable making the range look cohesive across all products while ensuring each product stand up in its own right.
Ice Fountain range including product wraps
The use of typography and style give the products a style which retailers look for when stocking the entire range. It also helps sell products to retailers who would otherwise be unaware of certain products and are now willing to stock on the basis of recognising it as a quality Trafalgar item.
Hand Held Ice Fountains
Range of Throw-Down Fireworks
Party Selection box designed to be bright and LOUD!
As well as the products, some also required a CDU (Counter Display Unit), a form of POS Design that allows all the products to be quickly displayed within the store. Not only do these help with transportation, they also guarantee shelf space for products.
Indoor Fireworks – check out the case study >
Diwali Firework Pack
Trafalgar Fireworks QuickLight Candle range. Innovative ‘single light’ products
Retail Packaging Design Projects
If you have a packaging design that you need help with, let me know. I have extensive experience in managing projects with UK based and international packing companies, ensuring the final products match your expectations. Packing design projects will often involve some kind of problem solving exercise, from building a net and cutter guide from scratch or non-standard printing techniques, so you will need a designer who understands these challenges and would be a positive addition to the project.
