London Sports Cars logo design and website development. London Sports Cars are a sales agency that deal specifically in prestige super cars. Part of an existing hire company, they needed a quick, simple logo design to help take advantage of their connections and sell sports cars online.
Alongside the logo we also developed the online sales platform which included a showroom, all administered via a backend system giving London Sports Cars complete control.
The logo is designed to be easy to digest. A considerable number of the clients of the hire business are non-English speakers so the London Sports Cars logo needed to be un-complicated and quickly recognisable. The use of red is synonymous with super cars and the introduction of the blue/grey gave the logo a mature touch inline with many other high end services that the clients will encounter day to day.
London Sports Cars Logo
The logo was supplied direct to the client who then produced their own stationery sets and signage. It also translated very well to the clients digital marketing activity such as banner adverts and email campaigns.
London Sports Cars Website
The London Sports Cars website was developed by first producing a set of wireframes. This allowed us to identify which areas of the site needed to editable. The backend administration system was bespoke and built to make it as easy as possible to add and edit the sports cars available. There were many existing WordPress plugins on offers, but after exploring these in detail we felt they were too complicated to use and the site we wanted to deliver needed to far simpler to use. They had also tried online services such as Autotrader but this site gave them access to a set of clients who demanded a more exclusive approach.
London Sports Cars have the ability to make the cars a ‘Featured Car’ on the homepage, turn the car to ‘Under Offer’ or ‘Sold’.
The London Sports Cars logo and website were developed in under 4 weeks and within a strict budget. This gave them the chance to extend their business into sales opening up a complete new market. If you are thinking of extending into new areas and want a logo design, identity and website to test the waters, it can be done in a very cost effective way. If you want to know more, please get in touch and I’ll have ideas on how it can happen.