The Space Burston is a yoga studio and wellbeing treatment room in Norfolk. The Space wanted a light modern logo and visual identity to use on their premises and supporting material.
We developed a logo which combined yoga poses with silhouettes of everyday people enjoying movement. It was important to demonstrate The Space was for all types of customer as they needed to illustrate that they offered both wellbeing classes as well as specialised treatments. The logo therefore shows a runner to demonstrate sports massage, a gardener to show treatments for all ages and a young mother to show how they offer classes for babies and parents. The use of grey is designed to give the logo and identity a calming effect and to be used as a colour pallet within the building.
The Space Burston – Visual identity colour scheme
As part of The Space’s visual identity, we chose three warm greys to use alongside white. This gave us a greater variety of tones when producing support material. The use of silhouettes in the logo lends itself very nicely to using the human form in these tonal greys. For promotional material we felt we needed an accent colour to help lift the leaflets and flyers. What worked well is an aqua blue as this compliments the grey and is a vibrant and eye catching addition.
As a start up business it was important they kept costs to a minimum. As part of the project I helped set up a WordPress website which they have complete control over. I also supplied graphics to help their social media activity. As the business has matured we are now looking at a more extensive site which will offer online bookings.
For more details on The Space Burston and how to book classes or treatments, visit their website here >
If you have a start up business and are looking for an experienced graphic designer to help, then drop me a line. As with The Space I offer far more than just logo design and new visual identity. I can help identify common pitfalls often encountered by a start up business and provide valuable advice which will save you money and get you out in the market as quickly as possible.